Alex Trochut. Eye catching looks
Article for online trends magazine TheTrendNet
Design, art, illustrations and typography: four words, four cardinal points that explain the creative universe from which Alex Troucht takes a look into the world and delivers his works, twisting them with a mix of poetry, irony and longing for what could had been.
His is a very original look developed in a peculiar environment: his grandfather was Joan Troucht (1929-1980), the famous inventor of the typographic system Super High Typo. This heritage explains Alex capability to add or create specific entities to a text and/or letters from related images that are personalized: giving them a double meaning.
Alex Troucht has a different view that nowadays lives and looks beyond from Barcelona, he has crossed the limits for brands like Nike or Diesel, proposing them news breaks that turn into ad/miration.